Capturing the Artist’s Process
I had the opportunity to document an intimate behind-the-scenes look at renowned artist Kareem Ferreira’s creative process inside a local print studio.
The project followed Kareem as he translated his expressive, large-scale paintings into textile designs—bridging the gap between fine art and functional product.
From close-up shots of ink being laid down to the tactile moments of fabric inspection, the goal was to capture both the artistry and the intention behind turning canvas into cloth.
The final video highlights not just the technical side of the print process, but the emotion and story behind bringing a new medium to life.